The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Sound Support Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
My 2020 Travel Project Agency: Isobar France / Paris + Flying Blue / Paris Client: Flying Blue Category: Innovation & Transformation / Innovation in Lockdown
Not Paris Agency: Marcel / Paris Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard Agency: Wunderman Thompson Bangkok Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show Agency: NEXT Brand & Creative / Palo Alto + Scout Music Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke Agency: Ogilvy Mumbai / India + MTV / Mumbai Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club Agency: Rethink / Toronto + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
R.I.P. Xavier | The Afterparty Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW Client: Apple TV+ Category: Innovation & Transformation / Innovation in Branded Entertainment
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Branded Entertainment
The Ad Break Championship – GTI Hijack Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney Client: Volkswagen Group Australia Category: Innovation & Transformation / Innovation in Branded Entertainment
9/12: The untold story of reconnecting New York Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Innovation & Transformation / Innovation in Branded Entertainment
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Design
Letters to the Future Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City Client: 4PS Corporation Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Rio Carnaval Agency: Tátil Design Client: LIESA Category: Innovation & Transformation / Innovation in Design
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Design
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Design
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Tokyo Summer Games - Para Pack Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Direct Marketing
A Song for Every CMO Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York Client: Spotify Category: Innovation & Transformation / Innovation in Direct Marketing
Mystery Sniper Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Direct Marketing
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Direct Marketing
Golden Grounds Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Direct Marketing
30 Seconds Singles Agency: Leo Burnett Colombia / Bogotá Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio

2022 Direct Marketing Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Innovation & Transformation / Innovation in Lockdown

OS22_DM110M

2022 Music & Sound Craft Merit Award

The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin

FBD Insurance

Sound Support

Innovation & Transformation / Innovation in Lockdown

OS22_MS063M

2022 Interactive & Mobile Craft Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC028M

2022 Interactive & Mobile Craft Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC029M

2022 Interactive & Mobile Craft Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC030M

2022 Interactive, Online & Mobile Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN079M

2022 Interactive, Online & Mobile Merit Award

M&C Saatchi / Dubai + Pizza Hut / Dubai

Pizza Hut META

Offline Hour

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS22_IN080M

2022 Design Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_DE164M

2022 Film Merit Award

Isobar France / Paris + Flying Blue / Paris

Flying Blue

My 2020 Travel Project

Innovation & Transformation / Innovation in Lockdown

OS22_FI126M

2022 Integrated Merit Award

Marcel / Paris

Transavia

Not Paris

Innovation & Transformation / Innovation in Lockdown

OS22_IG045M

2022 Out of Home Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Innovation & Transformation / Innovation in Lockdown

OS22_OH081M

2022 Creative Use of Data Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Lockdown

OS22_CU031M

2022 Out of Home Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Innovation & Transformation / Innovation in Out of Home

OS22_OH075M

2022 Out of Home Merit Award

Deutsch LA / Los Angeles + Steelhead / Los Angeles

Taco Bell

Taco Moon

Innovation & Transformation / Innovation in Out of Home

OS22_OH076M

2022 Out of Home Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Out of Home

OS22_OH077M

2022 Out of Home Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Innovation & Transformation / Innovation in Out of Home

OS22_OH078M

2022 Out of Home Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Innovation & Transformation / Innovation in Out of Home

OS22_OH079M

2022 Out of Home Merit Award

Wunderman Thompson Bangkok

Tra Mongkut Fertilizer

Shelter Signboard

Innovation & Transformation / Innovation in Out of Home

OS22_OH080M

2022 Social Media Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Innovation & Transformation / Innovation in Lockdown

OS22_SM101M

2022 Music & Sound Craft Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS059M

2022 Music & Sound Craft Merit Award

NEXT Brand & Creative / Palo Alto + Scout Music

Next Insurance

The On Hold Music Show

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS060M

2022 Music & Sound Craft Merit Award

Ogilvy Mumbai / India + MTV / Mumbai

MTV + ARDSI

Memory Karaoke

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS061M

2022 Music & Sound Craft Merit Award

Rethink / Toronto + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS062M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Innovation & Transformation / Innovation in Gaming

OS22_GA018M

2022 Gaming Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Innovation & Transformation / Innovation in Gaming

OS22_GA019M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

2022 Branded Entertainment Merit Award

Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW

Apple TV+

R.I.P. Xavier | The Afterparty

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE100M

2022 Branded Entertainment Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE101M

2022 Branded Entertainment Merit Award

DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney

Volkswagen Group Australia

The Ad Break Championship – GTI Hijack

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE102M

2022 Branded Entertainment Merit Award

Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York

Verizon

9/12: The untold story of reconnecting New York

Innovation & Transformation / Innovation in Branded Entertainment

OS22_BE103M

2022 Design Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Design

OS22_DE158M

2022 Design Merit Award

Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City

4PS Corporation

Letters to the Future

Innovation & Transformation / Innovation in Design

OS22_DE159M

2022 Design Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Design

OS22_DE160M

2022 Design Merit Award

Tátil Design

LIESA

Rio Carnaval

Innovation & Transformation / Innovation in Design

OS22_DE161M

2022 Design Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Design

OS22_DE162M

2022 Design Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Design

OS22_DE163M

2022 Health & Wellness Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW078M

2022 Health & Wellness Merit Award

McCann Health / New York + McCann Health Brazil / Sao Paolo

AstraZeneca

The CO2 Inhaler

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW079M

2022 Health & Wellness Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW080M

2022 Health & Wellness Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW081M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Innovation & Transformation / Innovation in Lockdown

OS22_RA048M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_HW082M

2022 IP & Products Merit Award

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Innovation & Transformation / Innovation in Lockdown

OS22_IP030M

2022 Direct Marketing Merit Award

BBDO Canada / Toronto

Canadian Paralympic Committee

Tokyo Summer Games - Para Pack

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM104M

2022 Direct Marketing Merit Award

FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York

Spotify

A Song for Every CMO

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM105M

2022 Direct Marketing Merit Award

INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton

Activision Blizzard / Call of Duty

Mystery Sniper

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM106M

2022 Direct Marketing Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM107M

2022 Direct Marketing Merit Award

TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York

Lay's

Golden Grounds

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM108M

2022 Direct Marketing Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Direct Marketing

OS22_DM109M

2022 Radio & Audio Merit Award

Leo Burnett Colombia / Bogotá

AB InBev / Budweiser

30 Seconds Singles

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA046M

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